International News

Stevia Corp. President Discusses Commercialization Plans

15/6/2012, 11:18 am, Post: Admin

Blankenbaker Delivers First in Series of 3 Articles Detailing Advances and Advantages

INDIANAPOLIS, IN--(Marketwire - May 29, 2012) - Stevia Corp. (OTCBB: STEV) ("Stevia Corp." or the "Company"), a farm management company focused on the economic development of stevia, the fastest growing product in the alternative sweetener sector, is pleased to offer insights regarding key aspects of its commercialization plans.

Pursuant to Stevia Corp.'s previously announced registration of Stevia Asia Limited ("SAL"), a wholly owned subsidiary of Stevia Corp., the Company will begin commercialization of stevia supplemented feed additives in June. This event marks a significant milestone for the Company as it matures from pure development with the commencement of commercial activities and revenue generation.

Feed additives are a $15 billion market and provide an important value add market for Stevia Corp to vertically integrate downstream within the Company's core competency.

George Blankenbaker, Stevia Corp. President, comments, "Now that we are completing our commercial trials to produce stevia, it is critically important that we identify and act on opportunities to maximize our revenues and profits. Research is showing that stevia is not only good for humans, but it is good for animals as well."

Blankenbaker further explains, "Everyone is aware of the zero calorie sweetener market and that this ongoing market success will continue to be the main driver for the stevia industry. Stevia Corp. is perfectly positioned to be a major supplier of leaf and extract to the industry, but to participate in the downstream profits requires significant investment, business development and/or acquisition opportunities. Conversely, Stevia Corp. can immediately apply stevia to feed additive formulations and participate in the rapidly growing value-add downstream market under its existing farm management business model with the potential for significantly increased profits."

Global consumer awareness has brought about the rise in demand of healthy and safe animal derived food which sparked a complete ban on antibiotics usage as growth promoters in the European Union in 2006 and the U.S. in 2009 creating a huge demand for safe natural feed additives that improve the growth rate and health of animals.

Blankenbaker concludes, "Our products meet this demand perfectly and Stevia Corp. intends to promote a Stevia Quality Mark for products produced under our management to build brand value that equates to safe quality foods. Given the extraordinary potential from this opportunity, an important component of this program may include developing or acquiring a patent portfolio to maximize our IP value as well."




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